So, you want to start a record label or self-release your own music? Then this is the resource you need. You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.
The Label Machine: How to start, run and grow your own independent music label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label.
It features a detailed breakdown of how each part of the industry works, including copyright in the UK and US, record label set-up, record releases, and royalty collection.
Provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Quotes
“Nick’s constant source of advice and knowledge gave us the backbone on which we run our label; he knows his stuff!” The Prototypes (Get Hype Records)
“Having founded and run many successful indie labels over the years, Nick Sadler has all the knowledge you need to start your own imprint. His record label knowledge is so vast he has literally written the book on it.” Matt Ryan (Par Excellence Management)
“Nick’s breadth of knowledge of the music industry has been invaluable to me over the years, especially while navigating the business aspects of the industry. He totally takes the headache out of distributing, marketing and selling music.” Molly Beanland (former artist on Island Records)
“This is a great resource, and it has a lot of information that is compiled into one place that’s easy to find” Roy Lindsey (Dapr Music)
“It gave me a lot more direction and I knew what to focus on. Everything is so easily mapped out” Dave Strickland (Sensible Recordings)
“I love the fact I have a step by step formula. It was all laid out in an easy-to-follow and concise way.” Greg Rose (Franklin)
“With this system, I can keep my focus clear. You are correct when you say to me: when you’ve set it up, then it’s easy.” Nenad Ruvidic (Parallel Audio)
“It’s just a good framework that doesn’t seem to be available anywhere else. It’s really useful, really positive” Paul Twomey (Obliviate Records)
“It’s really well organised and everything seems easier like this… the strategy and organization are really nice. The checklists were really important in my opinion, really useful” Sergio Abraço (Tribe in Live Records)
“Nick’s training and mentorship are amazing, the amount of content and diligence is incredible. Big love to you!” David Mérismé (Glockwork Records)
“I would highly recommend to any artist and/or producer, new or experienced, there is a lot to gain from The Label Machine” Gemma Dobson (Siren)
“You make it so easy to understand every task and your help is always there.” Mario DS (Self Made Click Records)
How much is my shipping?
Shipping costs are calculated automatically at checkout. Simply add items to your cart and proceed to the checkout page, where you'll see the available shipping options and their prices. VAT at the applicable rate for your country will also be displayed at checkout.
European Union orders:
- Standard shipping is free on orders over €100. Express shipping is available on orders over €100, and free on orders over €400.
Poland orders:
- Standard shipping is free on orders over 250 PLN. Express shipping is free on orders over 500 PLN.
What about local taxes?
By default prices on the site include sales tax at 20%. The precise sales tax rate for your country will be calculated at checkout.
Do you ship to my country?
We ship to all EU member states from our warehouse in Warsaw, Poland. Add an item to your cart and enter your country and postcode to see the available shipping options and prices for your location. If you have any questions about shipping to your country, drop us an email at info@signalsounds.eu and we'll be happy to help.
Shipping methods
All EU orders are shipped via UPS. We offer two service levels:
- UPS Standard – our default shipping option. Delivery times vary by country (see estimated delivery times below).
- UPS Express Saver – next business day delivery to most EU destinations.
Each product page shows the estimated delivery time for your location, so you'll always know what to expect before you order.
Estimated delivery times (Standard shipping)
The times below are estimates in working days from dispatch, based on UPS Standard service. Express Saver delivers by the next business day to most destinations.
| Country | Estimated delivery (working days) |
|---|---|
| Austria | 2–3 |
| Belgium | 2 |
| Bulgaria | 4–5 |
| Croatia | 2–4 |
| Cyprus | 10 |
| Czechia | 2–3 |
| Denmark | 3 |
| Estonia | 2–3 |
| Finland | 3–5 |
| France | 2–4 |
| Germany | 2 |
| Greece | 5–7 |
| Hungary | 2–3 |
| Ireland | 4–6 |
| Italy | 3–5 |
| Latvia | 2–3 |
| Lithuania | 1–2 |
| Luxembourg | 2 |
| Malta | 5–7 |
| Netherlands | 2 |
| Poland | 1–2 |
| Portugal | 4–5 |
| Romania | 3–4 |
| Slovakia | 2–3 |
| Slovenia | 2–3 |
| Spain | 4 |
| Sweden | 3–5 |
These times are estimates and are not guaranteed. Delivery may occasionally take a little longer due to customs processing, local conditions, or carrier delays.
Dispatch times
Orders placed before 15:00 CET (Central European Time) on a working day are normally dispatched the same day. Orders placed after 15:00 CET, or on weekends and public holidays, will be dispatched on the next working day.
If you have an urgent order, please email us at info@signalsounds.eu before placing your order and we'll do our best to accommodate you.
Pre-orders
If a product is listed as a pre-order, it means we've ordered it from the supplier but it's not physically in stock yet. The product listing will include an estimated shipping date based on the best information we have from the supplier, but do bear in mind this is subject to change and is not a guaranteed date.
If you place an order containing a mixture of in-stock and pre-order items, we'll normally hold off on shipping anything until the pre-order item(s) have arrived, rather than splitting it into multiple shipments. If you need the in-stock items sooner, we'd recommend placing separate orders. As always, please get in touch at info@signalsounds.eu if you have questions.
Product Overview
So, you want to start a record label or self-release your own music? Then this is the resource you need. You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.
The Label Machine: How to start, run and grow your own independent music label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label.
It features a detailed breakdown of how each part of the industry works, including copyright in the UK and US, record label set-up, record releases, and royalty collection.
Provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Quotes
“Nick’s constant source of advice and knowledge gave us the backbone on which we run our label; he knows his stuff!” The Prototypes (Get Hype Records)
“Having founded and run many successful indie labels over the years, Nick Sadler has all the knowledge you need to start your own imprint. His record label knowledge is so vast he has literally written the book on it.” Matt Ryan (Par Excellence Management)
“Nick’s breadth of knowledge of the music industry has been invaluable to me over the years, especially while navigating the business aspects of the industry. He totally takes the headache out of distributing, marketing and selling music.” Molly Beanland (former artist on Island Records)
“This is a great resource, and it has a lot of information that is compiled into one place that’s easy to find” Roy Lindsey (Dapr Music)
“It gave me a lot more direction and I knew what to focus on. Everything is so easily mapped out” Dave Strickland (Sensible Recordings)
“I love the fact I have a step by step formula. It was all laid out in an easy-to-follow and concise way.” Greg Rose (Franklin)
“With this system, I can keep my focus clear. You are correct when you say to me: when you’ve set it up, then it’s easy.” Nenad Ruvidic (Parallel Audio)
“It’s just a good framework that doesn’t seem to be available anywhere else. It’s really useful, really positive” Paul Twomey (Obliviate Records)
“It’s really well organised and everything seems easier like this… the strategy and organization are really nice. The checklists were really important in my opinion, really useful” Sergio Abraço (Tribe in Live Records)
“Nick’s training and mentorship are amazing, the amount of content and diligence is incredible. Big love to you!” David Mérismé (Glockwork Records)
“I would highly recommend to any artist and/or producer, new or experienced, there is a lot to gain from The Label Machine” Gemma Dobson (Siren)
“You make it so easy to understand every task and your help is always there.” Mario DS (Self Made Click Records)
Technical Specs
Shipping Details
How much is my shipping?
Shipping costs are calculated automatically at checkout. Simply add items to your cart and proceed to the checkout page, where you'll see the available shipping options and their prices. VAT at the applicable rate for your country will also be displayed at checkout.
European Union orders:
- Standard shipping is free on orders over €100. Express shipping is available on orders over €100, and free on orders over €400.
Poland orders:
- Standard shipping is free on orders over 250 PLN. Express shipping is free on orders over 500 PLN.
What about local taxes?
By default prices on the site include sales tax at 20%. The precise sales tax rate for your country will be calculated at checkout.
Do you ship to my country?
We ship to all EU member states from our warehouse in Warsaw, Poland. Add an item to your cart and enter your country and postcode to see the available shipping options and prices for your location. If you have any questions about shipping to your country, drop us an email at info@signalsounds.eu and we'll be happy to help.
Shipping methods
All EU orders are shipped via UPS. We offer two service levels:
- UPS Standard – our default shipping option. Delivery times vary by country (see estimated delivery times below).
- UPS Express Saver – next business day delivery to most EU destinations.
Each product page shows the estimated delivery time for your location, so you'll always know what to expect before you order.
Estimated delivery times (Standard shipping)
The times below are estimates in working days from dispatch, based on UPS Standard service. Express Saver delivers by the next business day to most destinations.
| Country | Estimated delivery (working days) |
|---|---|
| Austria | 2–3 |
| Belgium | 2 |
| Bulgaria | 4–5 |
| Croatia | 2–4 |
| Cyprus | 10 |
| Czechia | 2–3 |
| Denmark | 3 |
| Estonia | 2–3 |
| Finland | 3–5 |
| France | 2–4 |
| Germany | 2 |
| Greece | 5–7 |
| Hungary | 2–3 |
| Ireland | 4–6 |
| Italy | 3–5 |
| Latvia | 2–3 |
| Lithuania | 1–2 |
| Luxembourg | 2 |
| Malta | 5–7 |
| Netherlands | 2 |
| Poland | 1–2 |
| Portugal | 4–5 |
| Romania | 3–4 |
| Slovakia | 2–3 |
| Slovenia | 2–3 |
| Spain | 4 |
| Sweden | 3–5 |
These times are estimates and are not guaranteed. Delivery may occasionally take a little longer due to customs processing, local conditions, or carrier delays.
Dispatch times
Orders placed before 15:00 CET (Central European Time) on a working day are normally dispatched the same day. Orders placed after 15:00 CET, or on weekends and public holidays, will be dispatched on the next working day.
If you have an urgent order, please email us at info@signalsounds.eu before placing your order and we'll do our best to accommodate you.
Pre-orders
If a product is listed as a pre-order, it means we've ordered it from the supplier but it's not physically in stock yet. The product listing will include an estimated shipping date based on the best information we have from the supplier, but do bear in mind this is subject to change and is not a guaranteed date.
If you place an order containing a mixture of in-stock and pre-order items, we'll normally hold off on shipping anything until the pre-order item(s) have arrived, rather than splitting it into multiple shipments. If you need the in-stock items sooner, we'd recommend placing separate orders. As always, please get in touch at info@signalsounds.eu if you have questions.
